Tag: Osman Gazzaz

Reaching out to the Pilgrims with Public Service Messages: a la CIT

Feb 16, 2016

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by

tisuchi

in ISSN 1675-7777, Vol 8 No 1-2

Reaching out to the Pilgrims with Public Service Messages: a la CIT Osman Gazzaz[1] Fazal Rahim Khan ABSTRACT The present paper outlines a theory-driven communication strategy of reaching out to the Hajj & Omrah pilgrims with public service messages. Defining the Hajj pilgrims from across the Muslim world as peculiar geo-ethnic communities of sojourner…